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Free Preliminary Valuation
FreeA preliminary value range from your answers, not a full SDE review from books.
- Answer 7 to 8 quick questions about your sales, rent, lease and profit
- No documents. No credit card.
Services & Pricing
Start free. Add expert help only when you need it.
How it works
Step 1
Financial Snapshot
Upload one complete year of your P&L or tax return. We rebuild true owner benefit (SDE) for that year using documented add-backs, with an SBA-style grade, a Buyer-Ready Score (0–100), and a short fix list that names what is holding the score down.
Step 2
Buyer-Ready Package
In-depth review of 2-3 years of financials, clarifying questions before a price range, suggested asking price built from our proprietary 20-factor score, and a Confidential Business Review (CBR).
Step 3
Optional add-ons
CBR alone, or a Ready-to-Post Listing. Blind teaser for buyers; full detail only after they sign an NDA.
Step 4
List and talk to buyers
When you are ready to go to market: list with your numbers in order, talk to buyers, and later a full buyer packet when you need it.
Most owners start with the Snapshot. Upgrade only when you are ready.
Services and pricing
Financial Snapshot
$99Upload your financials. Get your real numbers back.
- Includes a free listing on SellMyRestaurant.ai.
- Upload one complete year of your P&L or tax return
- We rebuild your true owner benefit (SDE) from that year, using documented add-backs
- SBA-style grade
- Buyer-Ready Score (0–100) on how sale-ready your books look
- Short fix list that names what is holding the score down
- Best for: owners who want a fast, honest starting point on one year of numbers
Buyer-Ready
$750The numbers and documents buyers ask for first.
- An in-depth review of your 2-3 years of financials (documented add-backs, line review by Tom)
- Clarifying questions on your financials before we give a price range
- Suggested asking price built from our proprietary 20-factor score, including whether your books are clean, your lease terms, your sales trends, and other deal factors.
- 20-factor score (proprietary methodology; powers the suggested asking price)
- Confidential Business Review (CBR)
- Optional: $99/mo per listing buyer inquiry handling (NDA, questionnaire, gated CBR release).
- Lease abstract
- Best for: owners ready to talk to serious buyers.
Sell-Ready Package
$1,495Best for: owners who want the full document set and a review call with Tom before they go to market
- Value range and SBA grade
- 20-factor score
- Buyer packet (recasted financials, lease abstract, CBR, photo brochure)
- Optional: $99/mo per listing buyer inquiry handling (NDA, questionnaire, gated CBR release).
- Ready-to-post listing write-up
- Closing toolkit: documents needed to sell your restaurant
- 30-minute review call with Tom Traina
- One rewrite if you are not happy (email hello@sellmyrestaurant.ai)
Complete Seller Package
$4,995Everything in Sell-Ready plus a limited number of advice calls with Tom.
- Everything in Sell-Ready ($1,495)
- Advisory support only, not full brokerage representation
- The write-up you post under your own name on any listing site you choose
- Up to 6 calls with Tom to bounce offers, buyer questions, and deal decisions
- Best for: owners ready to sell on their own
How buyer inquiries reach you
Buyers get a clear path. You stay in control.
When someone asks about your restaurant, we send the NDA, collect the questionnaire, and only then release your CBR and whatever else you approved. Your name and street stay off the teaser until you say otherwise.
- 01
Inquire
A buyer inquires. You get an alert; your confidential packet stays private.
- 02
Sign NDA
We send the SellMyRestaurant.ai buyer NDA and follow up for the signature.
- 03
Questionnaire
A short form covers experience, capital range, timeline and financing. Soft check only. No government ID required.
- 04
Release
After the signed NDA and completed questionnaire, we release only your approved materials. No raw tax returns to buyers. You decide when to take a call.
Quiet buyers get polite Day 1, Day 3, and Day 5 reminders. You see status in your seller desk: new, NDA sent, signed, questionnaire in, packet released, closed.
Buyer inquiry handling: $99 per month per listing. Unlimited inquiries on that listing while active. Optional add-on for sellers who have a CBR from Buyer-Ready ($750) or Sell-Ready ($1,495).
- Blind teaser first. Name and street stay hidden until you release them.
- NDA and questionnaire before the full CBR opens.
- You approve what goes in the packet. No raw tax returns to buyers.
- Built for owners selling themselves. No broker commission.
What you keep
See the money and the hours.
EXAMPLE ONLY. Adjust the sliders. Your deal will differ.
Commission vs flat fee
Typical 10% broker commission$40,000
Inquiry handling: $99 × 3 months$297
- SMR total
- $1,792
- You keep with the SMR path
- $398,208
- You keep after a 10% broker commission
- $360,000
- Extra you keep vs a 10% broker
- $38,208
EXAMPLE ONLY. Broker fees vary by agreement. SMR products are flat fees. Snapshot ($99) is separate if you buy it.
Time on tire-kickers
- Hours per month without automation
- 3.00 hours
- Hours recovered with inquiry handling
- 2.25 hours / month
Assumes inquiry handling recovers 75% of that chase time.
Time you can spend on serious buyers who already signed.
EXAMPLE ONLY. Based on typical chase work, not a guarantee.
Standalone add-ons
Buy one piece when that is all you need. No nickel-and-dime menu.
Confidential Business Review (CBR)
$250Blind teaser for buyers; full detail only after they sign an NDA. Ready in 48 hours.
Ready-to-Post Listing
$99Listing write-up ready to post. Blind teaser publicly; full detail after NDA.
See what you get
Abstract examples only. Fictional restaurant. Not your numbers.
EXAMPLE ONLY
Financial Snapshot ($99)
- One complete year of your P&L or tax return
- Rebuilt SDE with documented add-backs
- SBA-style grade
- Buyer-Ready Score (0–100) + short fix list
Your books, graded for sale readiness.
See Snapshot in packages above.
EXAMPLE ONLY
Buyer-Ready Package ($750)
- In-depth review of 2-3 years of financials
- Clarifying questions before a price range
- Suggested asking price built from our proprietary 20-factor score
- Confidential Business Review (blind teaser; full after NDA)
- Lease abstract (term, rent, options, assignment notes)
Built for owners who will list themselves.
EXAMPLE ONLY
Sell-Ready peeks and add-ons
- Proprietary 20-factor methodology for valuing a restaurant
- Ready-to-Post Listing write-up (ad text + posting guide)
- Closing toolkit: documents needed to sell your restaurant
- 30-minute call with Tom (Sell-Ready)
Optional CBR ($250) and Ready-to-Post Listing ($99) also sold alone.
Frequently asked questions
Is the free valuation really free?
Yes. No credit card, no obligation. We only ask for your email at the end so we can send your results.
Why not just use ChatGPT to value my restaurant?
ChatGPT can sketch a range, but it does not see your tax returns, add-backs, lease, or local restaurant comps the way a buyer and lender will. SellMyRestaurant.ai builds your value from your numbers, flags what is weak, and gives you a clear next step to get buyer-ready. That is what actually supports a sale price.
Will anyone find out I’m thinking of selling?
No. Everything you share is kept confidential.
Can I start small and upgrade later?
Yes. Most owners start with the free valuation and add services only when they need them.